Privacy Policy

Last Updated: August 27, 2025

The Napa Valley Bitcoin Company ("we," "us," or "our") respects the privacy of our users ("user" or "you"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [napavalleybitcoincompany.com], including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). This policy applies to our direct-to-consumer (DTC) wine sales, Bitcoin-related activities, and leaderboard features. Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE SITE.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

This Privacy Policy complies with applicable laws, including the California Consumer Privacy Act (CCPA) for California residents.

Collection of Your Information

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name, shipping address, billing address, email address, telephone number, date of birth (to verify you are at least 21 years old for wine purchases including any pre-orders of wine), and demographic information, that you voluntarily give to us when you register with the Site, place an order, participate in our leaderboard feature, or otherwise interact with the Site. For wine sales, we collect this information to process orders and comply with age verification requirements. For the leaderboard, we may collect proof of purchase (e.g., order numbers or receipts) to award points.

Financial Data

Financial information related to your payment method (e.g., valid credit card number, card brand, expiration date) or cryptocurrency wallet details for Bitcoin payments. We accept Bitcoin as a payment method but are not a financial institution; this is part of our marketing approach. We store only limited financial information. All payment processing, including for Bitcoin, is handled by third-party processors such as BitPay or other processors, and you are encouraged to review their privacy policies.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and pages viewed. This helps us improve the Site and analyze usage patterns.

Usage Data

Data collected automatically, such as device information, interaction with Bitcoin-related content, or participation in the leaderboard (e.g., points earned).

We do not collect sensitive personal information such as race, religion, or health data unless voluntarily provided in communications.

Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Process and fulfill wine orders, including shipping and age verification.

  • Accept and process Bitcoin payments, hold Bitcoin as part of our treasury (for internal business purposes), and publish Bitcoin-related content.

  • Administer the leaderboard feature, award points based on proof of purchase or other activities, and track redemptions (details TBD).

  • Create and manage your account.

  • Send you marketing and promotional communications (with opt-out options).

  • Respond to inquiries and offer support.

  • Improve our Site, products, and services.

  • Comply with legal obligations, such as alcohol shipping regulations and tax reporting.

Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to comply with the law, such as age restrictions for alcohol sales or regulatory reporting for DTC shipping.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf, including payment processing (for credit cards and Bitcoin), shipping carriers for wine delivery, data analysis, email delivery, hosting services, customer service, and marketing assistance. For example, Bitcoin payments are processed via third-party gateways like BitPay.

We do not sell your personal information to third parties. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes: identifiers (e.g., name, email), customer records (e.g., address, payment info), and commercial information (e.g., purchase history).

Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information, please review our Cookie Policy [link if separate].

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission over the Internet can be guaranteed against any interception or other type of misuse, including risks associated with cryptocurrency transactions.

Policy for Children

We do not knowingly solicit information from or market to children under 13 years of age. For wine sales, users must be at least 21 years old.

Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.

Options Regarding Your Information

You may at any time review or change the information in your account or terminate your account by contacting us using the contact information provided below. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service, and/or comply with legal requirements.

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us or using the unsubscribe link in emails.

California Privacy Rights

If you are a California resident, the CCPA provides you with specific rights regarding your personal information. This section supplements the information contained in our Privacy Policy and applies solely to California residents.

Categories of Personal Information Collected

In the last 12 months, we have collected the following categories of personal information:

  • Identifiers (e.g., name, email, address, phone number).

  • Personal information under Cal. Civ. Code ยง 1798.80(e) (e.g., payment information, date of birth).

  • Commercial information (e.g., purchase history, points from leaderboard).

  • Internet or other electronic network activity (e.g., browsing history).

  • Geolocation data (e.g., approximate location from IP).

We collect this from you directly, automatically via the Site, or from third parties (e.g., payment processors).

Business Purposes for Collection

  • To process transactions and ship wine.

  • To manage Bitcoin payments and content.

  • To operate the leaderboard and award points.

  • For marketing, analytics, and compliance.

Categories Shared

We share identifiers, personal information, and commercial information with service providers (e.g., shippers, payment processors) for business purposes. We have not sold personal information in the last 12 months.

Your Rights

  • Right to Know: Request categories or specific pieces of personal information collected, sources, purposes, and third parties shared with.

  • Right to Delete: Request deletion of your personal information.

  • Right to Opt-Out of Sale: We do not sell information, but you may opt-out if this changes.

  • Non-Discrimination: We will not discriminate against you for exercising these rights.

To exercise these rights, email us at [privacy@yourwebsite.com] or call [toll-free number if applicable]. We may verify your request using information you provide. You may use an authorized agent to submit requests.